At digi-promotion, we obviously talk a lot about marketing in the digital sense, which primarily means online. As we talked about in our last post, we’ve moved into looking at marketing local business as well.
These are unique from online businesses, in that they need to take care of marketing from a whole range of perspectives, including offline activities and signage for their shop fronts.
However, in working with a local signwriter and signage shop in Brisbane, we’ve discovered that there are a huge variety of signs for local businesses to get their message out in the offline world. One in particular that we’d never given much thought to is vehicles signage as illustrated in the attached picture. They do this by vinyl wrapping the vehicle, and I’m told it is quite flexible so you can choose to wrap the whole car or just a part of it. There’s also less permanent options like magnetic signs which you can take off as you please to use on different vehicles.
While signs are just a small part of an offline marketing strategy, in learning about all of these things we are able to better help our clients and teach more in our marketing courses.
With this sign business we have been working with, I think they relationship has been just as beneficial to them as it has to us. Of course we’ve helped them with their signwriting business as we were contracted to do, but have also learnt a lot about different advertising options for local business because of their extensive exposure in this area.
In our new course which is coming up in 3 weeks time (If you’re not already signed up to our mailing list, do so now to find out about it), we’ll be covering a lot of these tactics.
Stay tuned, and as always if there is something in particular you’d like covered, whether that be business signage related or something totally different, let us know and we’ll try to accommodate that in the course if we feel it could benefit most people.